It is the marriage of graphics and type, of the client and the designer, and the message to the audience. With all the elements involved, logos and branding, typography, web sites, and product design, one thing remains essential – It’s all about communication. But in the clamor of today’s world, it is no longer effective to just “make do”. To stand separate from the rest, one needs innovation and clarity to be seen and heard.
Graphic design has led me to all kinds of interesting adventures with clients. I enjoy a good design challenge – To assess and understand the project, translate the vision, and address the needs of the client into a tangible result that will ultimately reach its target.